COWEN COLLABORATIVE INSIGHTS February 25, 2019 - Figure 4 - CBD Plasticulture Model - University of Kentucky CBD% Price per % Dry Matter Yield Gross Returns Per Acre Transplants (clone} Fertilizer -Nitrogen (urea) -Phosphorus (P205} -Potassium (P20) Planting/Setting Blac...
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COWEN COLLABORATIVE INSIGHTS February 25, 2019 Along with tinctures, capsules represent one of the more mature form factors within CBD. Mary’s looks to be squarely positioned as the most premium brand across all companies analyzed, in particular for their Elite capsule line, whi...
COWEN COLLABORATIVE INSIGHTS February 25, 2019 Tinctures are the market leading form factor within CBD, which is reflected in the absolute number of companies that play across different price segments. Ona price / mg CBD basis, Lord Jones leads the pack on premium pricing, with...
COWEN COLLABORATIVE INSIGHTS 38 February 25, 2019 Beverages Over the next two years, we believe that the beverage category can grow to a $900 mm revenue opportunity. Our conviction in this category is underscored by our proprietary consumer survey, which shows that almost 20%...
COWEN COLLABORATIVE INSIGHTS February 25, 2019 While we are keen to gain more insights into the evolving use of CBD in the coming months from our survey work, this initial snapshot offers a framework for sizing the ultimate CBD opportunity. With growing consumer awareness, we co...
COWEN COLLABORATIVE INSIGHTS February 25, 2019 Regulatory Considerations For CBD (Assaraf - Washington Research Group) 2 Any portion of this report prepared by a 2018 Farm Bill member of Cowen Washington Research — The Agricultural Improvement Act of 2018 (also known as the 2...
COWEN COLLABORATIVE INSIGHTS 68 February 25, 2019 Competition From AMZN Private Label Could Be A LT Concern, Offset By CBD’s Established Brands Should the market for CBD products expand rapidly over the next several years, one source for increased competition could be Amazon'...
COWEN COLLABORATIVE INSIGHTS February 25, 2019 Health Care: Drug Retailer Perspective (Rhyee) 2 CBD Products Gaining Traction With Independent Pharmacies CBD products appear to be gaining traction with independent pharmacies, many of whom are already selling or planning to s...
COWEN COLLABORATIVE INSIGHTS 70 February 25, 2019 Growing Application For Hemp And CBD Within The Apparel & Footwear Market (Kernan) With the changing tide on marijuana legalization and hemp cultivation, the use case for and interest in CBD applications are rapidly expanding....
COWEN COLLABORATIVE INSIGHTS February 25, 2019 The below figure reflects the notable competition seen within vape as more companies continue to enter the space. In addition to CBD only-focused companies, we are starting to see crossover from adult-use / medical focused companie...
COWEN COLLABORATIVE INSIGHTS February 25, 2019 Amazon Has A Modest But Expanding Physical Footprint For CBD companies, expansion through Amazon’s retail locations and more importantly Whole Foods’ expanding retail footprint are also attractive avenues for reaching new customers...
COWEN COLLABORATIVE INSIGHTS February 25, 2019 The below chart provides a condensed visual snapshot on company pricing in the preceding category discussions. We would highlight the broad number of categories that multiple emerging private companies are actively competing in, whi...
COWEN COLLABORATIVE INSIGHTS February 25, 2019 This page left blank intentionally. 2 COWEN.COM HOUSE_OVERSIGHT_024818
an analyst with Cowen Washington Research Group
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