…was elected Prime Minister, Ben-Zion was asked by a journalist for his reaction. “He would make a very good Minister of Hasbarah,” he replied, a Hebrew word which translates as something between public relations and propaganda. “Or Foreign Minister.” But how about Prime Minister,...
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the campaign manager is called head of hasbarah
…even have a role. A few days later, Peres and I met again. In Israeli elections, the campaign manager is called head of hasbarah — media and public-information planning. He told me he still didn’t know exactly when he would call the election. But he asked me to take on that role....
…even have a role. A few days later, Peres and I met again. In Israeli elections, the campaign manager is called head of hasbarah — media and public-information planning. He told me he still didn’t know exactly when he would call the election. But he asked me to take on that role....