Where Sherwood appears
11 total
…t next? Besting the Competition First and foremost, each product must pass a competitive litmus test. How can Sherwood and Johanna beat the competition and offer a superior product or guarantee? 1. Sherwood and Johanna Google the top terms...
Let’s use two people, Sherwood and Johanna, and their two product ideas—French sailor shirts and a how-to yoga DVD for rock climbers—as case studies of what the testing steps look like and how you can do the same. Sherwood bought a striped...
…al except for the one variable to be tested. How do you think I determined the best title for this book? Both Sherwood and Johanna disable the feature on Google that serves only the best-performing ad. This is necessary to later compare the...
Sherwood and Johanna decide on the best search terms by using the search term suggestion tools mentioned earlier. Both aim for specific terms when possible (“french sailor shirts” vs. “french shirts;” “voga for sports” vs. “yoga”’) for high...
…er 19, when he requests a full-time remote trial of two weeks while he is visiting relatives out of state. 67 Sherwood’s team is in the middle of a project that requires his expertise, and he is prepared to quit if his boss refuses. He real...
…e ante to four days per week remote for a two-week trial, fully prepared to concede to three days if need be. Sherwood: It really turned out even better than I expected. If you look at the numbers, it makes a lot of business sense, and I’m...
… I’ll get twice as much done. Does that seem reasonable? Bill: Hmm … What if we need to share client designs? Sherwood: There’s a program called GoToMyPC that I used to access the office computer when I was sick. I can view everything remot...
… two weeks or return it for a full refund (including shipping) and keep the 20-minute bonus DVD as our gift.” Sherwood found his guarantee as well: “If these shirts are not the most comfortable you’ve ever worn, return them and get 2-times...
… www.delicious.com to bookmark websites that convince me to provide my e-mail address or make a purchase. 43. Sherwood includes shipping and handling prior to the final order page so that people don’t finalize the order just to confirm tota...
… and use customers’ credit card payments to finance it. Clever but often against the law. 41. This applies to Sherwood and not Johanna. 42. How did I come up with the most successful BodyQUICK headline (“The Fastest Way to Increase Power an...
…t next? Besting the Competition First and foremost, each product must pass a competitive litmus test. How can Sherwood and Johanna beat the competition and offer a superior product or guarantee? 1. Sherwood and Johanna Google the top terms...
