which we define as anything above $0.54 per mg of CBD. Of all
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we would highlight the absolute number of
a market share between 12-17% is not unrealistic.
coupled with what we expect to be robust consumer
we believe that this is unlikely and view the floor at ~7%
the largest market share among all of the
which includes both OTC and rx offerings was ~$12.8
we expect the topical CBD market to grow to $1.5 bn (almost
we expect the topical CBD market to provide the largest
average retail price was ~$50 per offering
CBD capsule use is more popular with younger
which shows over a 10 pt delta relative to women. In addition
CBD capsule use looks to over-index with
the closest price point to Mary’s comes from
in particular for their Elite capsule line
capsules represent one of the more mature form factors within
as two-thirds of respondents within this cohort indicated use of a tincture.
which looks to be equally popular among both male and females.
providing options for all income cohorts.
Lord Jones leads the pack on premium pricing