Media Announcements and PR

— ee NOBEL CHARITABLE TRUST Media Announcements and PR a Effective PR Activities to Ensure Target Turnout Number is Attained and the Convention is a Success Official press release of Convention and Awards. Press release by a member of the Nobel Family . A press release will be held to a wide range of media to announce and topicalize the creation of this new Convention. Development Plan Itis Important to hold a press meeting that will create a buzz to attract as many press and articles releases as possible =Ensure the attendance of the Nobel Family and other prominent directors ¢ By releasing comments (personally signed) from Prince Charles and Former US Vice President Al Gore, attract media attention worldwide. @Opening Speech by Host (Chairman) @Introducing Directors (include comments from Prince Charles and Al Gore) © Video of the History of NCT @I|ntroducing the Nobel Charitable Trust ©Summary Presentation of the Convention ©Q&A @Schedule up to the Convention ®Closing Speech @©Photo Session Press kit and souvenir at the end. Opening a website for NCT and the Convention where information of the event will be released. Opening an official website immediately to accommodate interests generated through the announcement of the press release. Development Plan =Timely opening of the official website after the press release. "Active use of the site as an eco product portal site that provides an outline and highlight of the Convention, NCT’s official website and links to exhibitors. «The dedicated members (Exhibitors Only) page will provide information on exhibitors. *Blog-style information of the Convention will be provided. «Website Examples) Eee SCS plaaan pau vmte: nt AF = J-LeWINI—RE 2 BserB0gRara ! & a 2 13909992009 acd ey. Promote awareness and attract visitors to the Convention through advertisements using mass media. As this will be the first Convention, it is essential that we reach and penetration the public using mass media to promote widespread awareness of the Convention.. Development Plan ®Newspaper Ads Ads in Nikkei Newspaper and others will advertise the event 1 week before the auc Convention (all 15 columns) |. eVWWeb Ads (Example of Ad) Banner Ads on Yahoo’s search engine page (from a month before Convention) Link to the official NCT Convention website 17 HOUSE_OVERSIGHT_031376