Real-Life Learning Projects Considered &3
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Real-Life Learning Projects Considered &3
So, we might ask, Where do the 12 cognitive processes get taught
in this MBA program?
First let’s list the cognitive processes again:
Conceptual processes
1. Prediction
2. Judgment
3. Experimentation
4. Evaluation
Analytic processes
1. Diagnosis
2, Planning
3. Causation
4. Judgment
Social processes
1. Influence
2. Teamwork
3. Negotiation
4, Describing
Now let’s consider them one at a time.
Where is prediction taught in our MBA program?
In course 1 (cash crisis), students have to create a financial plan.
Any planning document is a serious attempt at prediction. Prediction
is covered in a different way in course 2. In that course, students need
to predict how users will behave on a website. In course 3, students
need to predict the effects of a marketing campaign and predict what
will work and what will not work in a product launch. In course 4, stu-
dents need to predict how changes they make in the supply chain will
improve the process. In course 5, students are developing a business
model, which is in itself a prediction that certain decisions and behav-
iors will make money. In course 6, students must predict the effects
of various changes in an organization and must predict the behavior
of the people with whom they will negotiate. In course 7, students
HOUSE_OVERSIGHT_023809
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